Architecture holograms, virtual assistants, and 3D tours of residential complexes: Goodini, a company from Rostov, has become a resident of Skolkovo with a real estate visualization project. Currently, the company's sales geography covers Rostov, Moscow, and Sochi. To scale faster, the company is seeking investors.
Goodini has found an alternative to cardboard and wooden models by offering developers to switch to architecture holograms - virtual 3D models of residential complexes. The company recreates an interactive volumetric image that allows for a detailed study of the surroundings of the under-construction residential complex and a glimpse into each apartment. Holograms are demonstrated on special stands with a touch panel and a screen. The structures are installed in sales departments of construction companies or at professional exhibitions.
For a client looking for an apartment, the hologram provides an opportunity to study the territory of the residential complex, the urban infrastructure around it, and the layouts of the apartments. First, the device shows an interactive city map with the residential complex, universities, hospitals, cafes, shops, and pharmacies marked on it. Then the buyer explores the territory of the residential complex and chooses the preferred buildings, looks at the floor plans and apartments. The 3D tour even allows to assess the view from the window: the program integrates photos taken on-site. Familiarity with the building on such a device resembles the game Sims: the program includes an interior configurator that allows changing the design and rearranging furniture in the chosen apartment.
"This is a tool for sales managers who present properties and advise clients. Experience shows that when using holograms, the presentation and conversation with the client increase from 5 to 25 minutes because the buyer immerses themselves in the interactive experience. They want to examine the landscaping of the territory, the layouts, and the view from the window. A model cannot provide such an experience," says Aram Petrosyan, the founder of Goodini and a seasoned entrepreneur.